About

Our mission is very simple: provide a protein bar that is better for you and Tastes Great.

Like many people I stay active and fit, and conscious of what I eat.  So protein bars became my “Go To” snack of choice.  They seemed like the perfect snack option for that healthier boost of energy with extra protein.

Until one day while in a rush. I missed lunch and grabbed a protein bar and bottle of water.  While eating the bar I got about halfway through and thought to myself, “I can’t finish this, it just doesn’t taste very good”. So I threw the rest of it away. Then I turned to a friend and asked, “Why can’t protein bars taste good?” That started the journey to create GAMEDAY PROTEIN and GAMEDAY ENERGY Bars. Protein bars that are better for you and actually taste great!

Through the process, we learned that most people felt the same way we did about protein bars. They described them as hard, dense, or chalky. So we took a different approach and developed a bar that has a lighter, crispy texture, unlike traditional bars, packed it with 20g of protein, and we made it taste great! And you told us we got it right. Hundreds surveyed rate the taste of GAMEDAY Bars as “Better than Most” or “The Best Ever”!

Since our launch, the feedback on our GAMEDAY Bars has been fantastic. It reinforces the fact that we’ve created the protein bar that we are all looking for – a protein bar that’s better-for-you and Tastes Great.

If you haven’t had a GAMEDAY Bar, give us a try. Send us your feedback, and please tell your friends.

Snack smart, live well, and remember EVERY DAY is GAMEDAY!

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